Lowe’s Companies, Mooresville, NC                                           2016 –2017 Community Relations Manager

• Developed and created a strategic exit strategy for community partners not in aligned with Lowe’s business objectives while engaging store employees more with the company’s community outreach goals.

• Implemented and collaborated on the company’s first volunteer portal to increase employee engagement company-wide

• Managed a two-member team of community relations specialists

 

DELHAIZE AMERICA, Salisbury, NC                                              2014 – 2016

Regional Marketing and Sales Manager                                2016 - 2016

• Developed and managed regional marketing initiatives to increase in-store sales with a five-percent increase in same store sales during a targeted marketing program.

• Implemented an integrated brand strategy to support our state fair partnerships. This strategy included social media, external communications, advertising, and retail.

 

Media and Community Relations Manager                          2014 - 2016

• Awarded a Silver Anvil for Food Lion Feeds launch and tactics. The program reinvented the company’s community giving to focus on one issue – hunger relief.

• Awarded FMI’s Community Outreach Award for leading and developing Food Lion’s first month-long service project with the remodel and pantry stock of 38 pantries in 30 days.

• Managed and implemented the company’s volunteer portal. The portal rallied more than 845,000 meals towards the company’s goal in the first year.

• Lead a four-member team of community relations specialists

 

TURNER CONSTRUCTION COMPANY, Charlotte, NC                 2010 – 2014

Community Affairs Director

• Created diverse spend reports, areas of opportunity and strategic direction to help achieve business goals. This system changed the company’s approach to improving the utilization and inclusion of certified MWDSBEs while effectively initiating a cultural shift that gained national accolades from the largest aerospace builder in the United States.

• Established and implemented the business unit’s social media and community outreach programs.

• Nominated for the Mayor of Charlotte’s 2013 International Community Award.

 

JAFZA Americas, Charleston SC                                                   2008 – 2010

Government and Media Relations Manager

• Coordinated and managed the unit’s community outreach conference and marketing video. The information session provided strategic direction of JAFZA’s goals.

• Fostered and build relationships with key stakeholders, federal and state lawmakers, as well as local business owners.

 

SCANA Corporation, Cayce, SC                                                    2007 – 2008

Public Affairs Coordinator

• Managed public relations, public policy, and crisis communications for South Carolina’s leading provider of electricity and gas.

• Developed and launched an integrated marketing and communications plan for Palmetto Clean Energy (PaCE) to include the design of a PaCE Car. PaCE is a green-energy initiative with a tax-deductible option for customers.

 

SC Education Lottery, Columbia, SC                                           2001 – 2007

Public Relations Manager

• Effectively managed all public relations and promotional activities to launch a multi-million dollar state lottery in less than three months while surpassing all industry expectations and sales goals by 10-percent annually

• Developed and implemented a comprehensive communication plan to address media relations, crisis management, news releases, publications such as newspapers and magazine articles, all other general public relations and urban outreach communications

• Managed a three-member promotions team to serve more than 3,500 lottery retailers 

• Awarded nine public relations and marketing awards                                  

Broadcast journalist 

Various Networks

June 1994 October 2001

 

WRDW-TV, Augusta GA

WHP-TV, Harrisburg, PA

WOLO-TV, Columbia, SC

WBTW-TV, Richmond, VA

 

Key Accomplishments:

• Awarded the Radio Television News Directors Association’s Regional 1 Edward R. Murrow National Award 2000

• Awarded the Georgia Association of Broadcasters’ Merit Award 2000